UC Davis Success Center
ROLE
Graphic Designer
GOALS
Lead rebranding + brand voice; ideate + design engaging, informational, promotional, community-focused social media graphics; build online community
SKILLS
Creative direction, art direction, brand building graphic design, content creation, pop culture trend research, email marketing, copywriting, community engagement
While attending UC Davis, I worked as a part-time graphic designer for their Academic Success Center, designing web graphics, infographics, flyers, posters, handbooks and more. I also started, managed, and grew the department’s social media accounts on Facebook and Instagram.
I worked with the department heads to lead the redesign of the department’s website to meet all sub-department goals and objectives.
Department Website Rebranding & Redesign
I took part in the website redesign for UC Davis’ academic department. I worked with the department to discuss brand identity, webpage content, navigation, and overall layout aesthetic. I helped ideate and conceptualize the layout from initial wireframes to visual prototypes.
Hi-Fi Wireframes
Lo-Fi Wireframes